One of the most powerful marketing tools out there is finding your niche. Once you have found it, put your stamp on it and thrown it out there for the world to see your work is halfway done. When thinking of some of the most successful brands out there, what is it about them that makes them so special? What makes them stand out from the rest of the crowd? Branding your company, that is, putting a signature on it, setting it far apart from any other is the key to your success. Think about the golden arches, the black and white panda or the yellow and red shell logo that we often see out and about. Not only are they everywhere, but people all over the world recognise these brands, whether due to their colour, symbol or font.
So how do you go about creating this signature? The simple answer is that you need a story. With your story, you can go on and devise something that is authentic and hopefully something that creates a relationship between you and your customer.
Make it thought provoking
Your story has to be captivating, out of the ordinary, charming or provocative and has to somehow stimulate conversation or pull at people’s emotions.
Make it authentic
Your story has to be genuine. It cannot appear phony or as though you are trying too hard. There must be substance behind your message in order for individuals to stand behind it.
Make it relatable
When people feel as though they can relate to your story, or even see themselves in your message, they are more likely to accept it and attach to it on an emotional level.
Marketing gurus have all come to the same conclusion when it comes to gaining world recognition. Finding your niche, telling your story and in turn creating your brand and sticking to it is the path to your success. Make it iconic and simple, yet easy to distinguish and most importantly, one to remember.
If you are tirelessly bending over backwards trying to push your business forward and unable to catch a break, we have several solutions for you. The fact of the matter is, if you haven’t yet taken your business online you are literally taking ten steps in the wrong direction. Now we’re not just talking contact numbers and a little description of what you do here and there. You need to go all out. Here are some not so secret tips that you need to know in order to generate a larger client base.
If you have ever found yourself in a social setting with a friend and found them to be using their mobile devices constantly, you are most definitely not alone. Over the past decade or so social media has dramatically taken over with instant access to news outlets, celebrity gossip or even the latest sporting scores. During this time social media platforms such as those of Twitter, Instagram and Facebook have evolved so much that they have the power to boost your business into the stratosphere. Now, more than ever is the time to combine all of these platforms and use them to the best of your ability. Just think of all the celebrities that are branding their names on social media all day long. That is how they stay relevant, so take a page out of their book and join the ranks.
There are varying degrees of using social media to promote your business, from free services to fee based alternatives which allow you to get your posts above all others. It is imperative that you post on a regular basis and use the tools and tone which will work in targeting your select audience.
#2 BLOG YOUR WAY TO THE TOP
Blog marketing allows you to prove you know your niche. Writing constantly about your field and updating on the relevant news will generate traffic to your website and draw customers to it also. People that stumble accidentally upon your blog will be shown that indeed you have knowledge in regards to whatever you may be writing about. Having a blog also gives you the extended joy of ranking your website higher on search engines.
#3 VISUAL AIDS
For those who don’t know, You-Tube is the second most used search engine after Google. This is because people not only want instant knowledge as to why something is so, they want to know how. In addition to written explanation visual aids given through communication channels such as You-Tube allow people to see step by step how something works. It is vital for your business to include You-Tube videos on your website in order in increase traffic and increase your customer base. Putting a face to a name also allows for people to feel a personal connection with your brand, instantly creating a warmer and more comfortable connection to whatever you may be marketing.
#4 MARKETING VIA EMAIL
People love to feel as though they are remembered on a consistent basis. By using email you can reach out to customers, sending regular newsletters allowing them to catch up on the latest news that may be happening in your field and your company. It is important to keep things interesting and brief so that you keep their attention. Subject headings should remain catchy and relevant making it recognisable from the get go.
#5 CLASSIFIED ADVERTISEMENTS
Classified ads are constantly used by the masses and in turn should be used by you in marketing your company. From the classics like the Yellow Pages to Craigslist, there is more to be gained from classified ads than people may think. Some have dubbed this an old fashioned form of marketing, but it truly doesn’t hurt to cover all of your bases if you can.
So there you have it. Five ways as to how you can take your business online and make it work for you. Just by adapting these tips into your marketing strategy we guarantee you will be showing better results in months, if not less.